Here’s why it pays to hire an agent even in a hot market like this.
The other day a homeowner asked me why they even needed to hire a real estate agent. In their eyes, the market is so hot that they can just list the home themselves and sell it for top dollar in a few hours.
The reality is that’s what’s not happening in this market. More inventory is coming, so the market is starting to normalize, and that means it’s more important than ever to have an experienced professional at your side.
I’ve been seeing a lot of homes lately that aren’t marketed or positioned properly. You might not think it’s a big idea, but it is. Buyers know exactly what they’re looking for in this market, and they usually decide in the first 30 seconds if they like a home or not.
“Great photography will help you sell for top dollar.”
How are buyers finding houses to see in person? They’re doing it online and through pictures. If the marketing isn’t being done well enough, you’ll never capture these buyers. If they never go into your home, they’ll never fall in love with it. A lot of gorgeous homes are being overlooked because their online marketing is poor. There have bad photos, no drone shots, no slideshows, and no 360-degree tours.
A lot of agents will list your home on their social media and broker feeds, but how many agents are actually targeting clients from San Francisco or Los Angeles?
At sherpahomes.com, we use only professional photographers to capture our listings in their best light. We use drone photography, 360-degree Matterport home tours, and more to properly showcase each one of our properties online to the largest possible group of buyers. No matter where a prospective buyer is, they’ll be able to do an instant walk-through of your home if you’re working with us. This is the kind of thing that helps you sell for top dollar in a seller’s market like this.
If you or someone you know has been thinking about listing a home for sale on this market, please reach out via phone or email with any questions you might have. I’d love to grab a coffee and have a discussion about your situation. I look forward to hearing from you soon.
